About a 4 minute read

Three Lessons from a Decade of Building Design Systems

A design system only drives real impact when it’s built on a shared language and lives in code.

Three Lessons from a Decade of Building Design Systems

About a 5 minute read

Designing for Live: Two Bets on Growth at Showmax

How I led UX strategy for Showmax’s live content expansion—using fast experiments and data-driven design to balance growth bets with user experience.

Designing for Live: Two Bets on Growth at Showmax

About a 7 minute read

Leading MTV’s Responsive Redesign – UX Strategy at Scale

Discover how I led MTV’s first responsive design system—unifying brand, UX, and technology to deliver mobile-first experiences at scale. A UX strategy and design systems case study.

Leading MTV’s Responsive Redesign – UX Strategy at Scale

About a 6 minute read

Creating Clarity Through UX Strategy at Oritain

“Turning an open-ended brief into a defined product strategy with UX research, organizational alignment, and focused execution.”

Creating Clarity Through UX Strategy at Oritain

About a 6 minute read

Designing Order: A UI to Scale Global Supply Chain Testing

“Turning an open-ended brief into a defined product strategy with UX research, organizational alignment, and focused execution.”

Designing Order: A UI to Scale Global Supply Chain Testing