About a 4 minute read

Three Lessons from a Decade of Building Design Systems

A design system only drives real impact when it’s built on a shared language and lives in code.

Three Lessons from a Decade of Building Design Systems

About a 5 minute read

Designing for Live: Two Bets on Growth at Showmax

How I led UX strategy for Showmax’s live content expansion—using fast experiments and data-driven design to balance growth bets with user experience.

Designing for Live: Two Bets on Growth at Showmax

About a 7 minute read

Leading MTV’s Responsive Redesign – UX Strategy at Scale

Discover how I led MTV’s first responsive design system—unifying brand, UX, and technology to deliver mobile-first experiences at scale. A UX strategy and design systems case study.

Leading MTV’s Responsive Redesign – UX Strategy at Scale

About a 6 minute read

Building the Right Product in an Unknown Domain

Research revealed the product leadership wanted to build wasn't what clients needed. Here's what happened next.

Building the Right Product in an Unknown Domain

About a 5 minute read

Turning a Manual System into Scalable Global Product

A fragmented, manual testing workflow serving a global supplier base redesigned into a self-service digital platform that achieved 100% task completion and contributed to one of Oritain's largest client contracts.

Turning a Manual System into Scalable Global Product