Case Studies
Design stories that connect people and business.
About a 6 minute read
“Turning an open-ended brief into a defined product strategy with UX research, organizational alignment, and focused execution.”
About a 6 minute read
“Turning an open-ended brief into a defined product strategy with UX research, organizational alignment, and focused execution.”
About a 4 minute read
A design system only drives real impact when it’s built on a shared language and lives in code.
About a 5 minute read
How I led UX strategy for Showmax’s live content expansion—using fast experiments and data-driven design to balance growth bets with user experience.
About a 4 minute read
Uncovered hidden friction in Showmax’s funnel and turned a failing sign-up flow into a 3x conversion success.
About a 4 minute read
From hallway whiteboards to the White House — how cultural prototypes turned design influence into clear impact.
About a 7 minute read
Discover how I led MTV’s first responsive design system—unifying brand, UX, and technology to deliver mobile-first experiences at scale. A UX strategy and design systems case study.
About a 5 minute read
Unifying MTV’s brand across web, mobile, and TV platforms—bringing consistency to digital experiences while respecting each platform’s unique strengths.
About a 4 minute read
A design system only drives real impact when it’s built on a shared language and lives in code.
About a 5 minute read
How I led UX strategy for Showmax’s live content expansion—using fast experiments and data-driven design to balance growth bets with user experience.
About a 4 minute read
Uncovered hidden friction in Showmax’s funnel and turned a failing sign-up flow into a 3x conversion success.
About a 4 minute read
From hallway whiteboards to the White House — how cultural prototypes turned design influence into clear impact.
About a 5 minute read
Unifying MTV’s brand across web, mobile, and TV platforms—bringing consistency to digital experiences while respecting each platform’s unique strengths.
About a 6 minute read
“Turning an open-ended brief into a defined product strategy with UX research, organizational alignment, and focused execution.”
About a 6 minute read
“Turning an open-ended brief into a defined product strategy with UX research, organizational alignment, and focused execution.”
About a 4 minute read
A design system only drives real impact when it’s built on a shared language and lives in code.
About a 5 minute read
How I led UX strategy for Showmax’s live content expansion—using fast experiments and data-driven design to balance growth bets with user experience.
About a 4 minute read
Uncovered hidden friction in Showmax’s funnel and turned a failing sign-up flow into a 3x conversion success.
About a 4 minute read
From hallway whiteboards to the White House — how cultural prototypes turned design influence into clear impact.
About a 7 minute read
Discover how I led MTV’s first responsive design system—unifying brand, UX, and technology to deliver mobile-first experiences at scale. A UX strategy and design systems case study.
About a 5 minute read
Unifying MTV’s brand across web, mobile, and TV platforms—bringing consistency to digital experiences while respecting each platform’s unique strengths.