Case Studies on UI Design
Design stories that connect people and business.
About a 5 minute read
How I led UX strategy for Showmax’s live content expansion—using fast experiments and data-driven design to balance growth bets with user experience.
About a 6 minute read
“Turning an open-ended brief into a defined product strategy with UX research, organizational alignment, and focused execution.”
About a 4 minute read
Uncovered hidden friction in Showmax’s funnel and turned a failing sign-up flow into a 3x conversion success.
