Case Studies on UI Design
Design stories that connect people and business.
About a 5 minute read
How I led UX strategy for Showmax’s live content expansion—using fast experiments and data-driven design to balance growth bets with user experience.
About a 4 minute read
Uncovered hidden friction in Showmax’s funnel and turned a failing sign-up flow into a 3x conversion success.
About a 5 minute read
A fragmented, manual testing workflow serving a global supplier base redesigned into a self-service digital platform that achieved 100% task completion and contributed to one of Oritain's largest client contracts.
