About a 5 minute read

Designing for Live: Two Bets on Growth at Showmax

How I led UX strategy for Showmax’s live content expansion—using fast experiments and data-driven design to balance growth bets with user experience.

Designing for Live: Two Bets on Growth at Showmax

About a 4 minute read

Optimizing the Sign-Up Funnel at Showmax

Uncovered hidden friction in Showmax’s funnel and turned a failing sign-up flow into a 3x conversion success.

Optimizing the Sign-Up Funnel at Showmax

About a 5 minute read

Turning a Manual System into Scalable Global Product

A fragmented, manual testing workflow serving a global supplier base redesigned into a self-service digital platform that achieved 100% task completion and contributed to one of Oritain's largest client contracts.

Turning a Manual System into Scalable Global Product