About a 7 minute read

Leading MTV’s Responsive Redesign – UX Strategy at Scale

Discover how I led MTV’s first responsive design system—unifying brand, UX, and technology to deliver mobile-first experiences at scale. A UX strategy and design systems case study.

Leading MTV’s Responsive Redesign – UX Strategy at Scale

About a 4 minute read

Designing Influence to Create Change at MTV

From hallway whiteboards to the White House — how cultural prototypes turned design influence into clear impact.

Designing Influence to Create Change at MTV

About a 6 minute read

Building the Right Product in an Unknown Domain

Research revealed the product leadership wanted to build wasn't what clients needed. Here's what happened next.

Building the Right Product in an Unknown Domain

About a 4 minute read

Optimizing the Sign-Up Funnel at Showmax

Uncovered hidden friction in Showmax’s funnel and turned a failing sign-up flow into a 3x conversion success.

Optimizing the Sign-Up Funnel at Showmax

About a 5 minute read

Turning a Manual System into Scalable Global Product

A fragmented, manual testing workflow serving a global supplier base redesigned into a self-service digital platform that achieved 100% task completion and contributed to one of Oritain's largest client contracts.

Turning a Manual System into Scalable Global Product