About a 7 minute read

Leading MTV’s Responsive Redesign – UX Strategy at Scale

Discover how I led MTV’s first responsive design system—unifying brand, UX, and technology to deliver mobile-first experiences at scale. A UX strategy and design systems case study.

Leading MTV’s Responsive Redesign – UX Strategy at Scale

About a 4 minute read

Designing Influence to Create Change at MTV

From hallway whiteboards to the White House — how cultural prototypes turned design influence into clear impact.

Designing Influence to Create Change at MTV

About a 6 minute read

Creating Clarity Through UX Strategy at Oritain

“Turning an open-ended brief into a defined product strategy with UX research, organizational alignment, and focused execution.”

Creating Clarity Through UX Strategy at Oritain

About a 6 minute read

Designing Order: A UI to Scale Global Supply Chain Testing

“Turning an open-ended brief into a defined product strategy with UX research, organizational alignment, and focused execution.”

Designing Order: A UI to Scale Global Supply Chain Testing

About a 4 minute read

Optimizing the Sign-Up Funnel at Showmax

Uncovered hidden friction in Showmax’s funnel and turned a failing sign-up flow into a 3x conversion success.

Optimizing the Sign-Up Funnel at Showmax