About a 5 minute read

Bringing Cohesion to MTV’s Brand Across Platforms

Unifying MTV’s brand across web, mobile, and TV platforms—bringing consistency to digital experiences while respecting each platform’s unique strengths.

Bringing Cohesion to MTV’s Brand Across Platforms

About a 7 minute read

Leading MTV’s Responsive Redesign – UX Strategy at Scale

Discover how I led MTV’s first responsive design system—unifying brand, UX, and technology to deliver mobile-first experiences at scale. A UX strategy and design systems case study.

Leading MTV’s Responsive Redesign – UX Strategy at Scale

About a 6 minute read

Building the Right Product in an Unknown Domain

Research revealed the product leadership wanted to build wasn't what clients needed. Here's what happened next.

Building the Right Product in an Unknown Domain

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Turning a Manual System into Scalable Global Product

A fragmented, manual testing workflow serving a global supplier base redesigned into a self-service digital platform that achieved 100% task completion and contributed to one of Oritain's largest client contracts.

Turning a Manual System into Scalable Global Product